Fraym's analysis of digital financial inclusion in Africa for the IFC.
African consumers are the global leaders in the adoption of digital financial services like mobile money. Yet traditional banks and emerging digital providers both continue to grapple with how to expand financial inclusion. It can be expensive and difficult for financial services providers to figure out the most useful product offering and understand the market. Most providers find themselves with two options: expensive primary data collection or blindly introduce a product to the market and see what happens.
At Fraym, we’ve been thinking about how to approach this in a more strategic and efficient way. By harnessing our comprehensive demographic, expenditure, and geospatial data, we can determine who’s ready for a digital financial services product – the optimal customer – and where providers should target.
Read more here.